The landing page , together with the Hubspot tool, is an essential element in inbound marketing, since it is the page that aims to convert a visitor into a lead or customer. So, at a general level, we could say that a landing page should have a rather simple appearance, without sections and without redirects. In addition, it must be designed to attract that customer who might be interested in that product or service offered by the brand. If you have doubts about the content of a landing page, we explain everything below. Do you want to know how to improve your landing pages to capture leads or increase your sales? Click here and download our free course. What content should a landing page have examples Fundamental aspects of a landing page In individual email list addition to taking care of each of the elements that will make up the landing page, one of the keys for it to work as expected is that it has a clean and simple design to quickly achieve maximum impact on the user. To achieve this, the message must be direct and the conditions of the offer must be clear despite the brevity. All the elements that are included in the landing page must have a clear objective, such as creating trust in the user, giving credibility to the brand, transmitting quality... Therefore, it is important, within the simplicity, that the design is taken care of to the maximum. . Nor should we forget to optimize the landing page for SEO . The presence of keywords that can attract traffic, loading times, the URL... are essential elements for users to find it on the internet. Tipos de landing pages There are 5 types of landing pages that can be used to generate leads . One of them is the mainsite , which is one of the most basic types and has the same design and navigation system as the main website, so the user can navigate smoothly without a sense of discontinuity.