Develop a keen sense of smell and insight into social issues Some of our advertisers have misunderstandings about spreading creativity, thinking that creativity should be played to the fullest and not take the usual path. All kinds of ideas and surprises are creative. As a result, you can see all kinds of advertising works that are self-deprecating, complaining, earthy, cute, and cross-border. Even if I chase hot spots, I only like to chase those "hard hot spots" that I can see, and I disdain to think about those serious social issues. Brands take advantage of the situation, don't ignore those "slow hot spots" (Wangzai QQ Sweet Soil Flavor Advertisement) In fact, advertising is essentially a kind of communication—communication with people in the real society. In the real society, people are in various social problems. They have pressure, dreams, happiness, but also helplessness. Advertisers need seriousness, but they also text message service need seriousness. It is necessary to be able to play stalks, but also to have a humanistic feeling of "iron shoulders shouldering morality", and to examine the problems and trends of our society with an insight into human nature. In daily life, in addition to paying attention to entertainment news and hot list headlines, we also need to read more social and people's livelihood news, especially the kind of news that is not necessarily very popular, but represents the living conditions of a certain group of people. If these news continue for a while Fermentation and gradually being discussed by various news organizations and ordinary people, then it is likely to become a very touching "slow hot spot".