In 2019, when many people were sighing that "business is difficult and traffic is too expensive", private domain traffic has picked up - Perfect Diary completed a monthly performance executive email list of 100,000 US dollars through the community and personal account, and the baby played English through community fission. The system has 30w+ paying users. There is no doubt that the gameplay of private domain traffic has helped them break through the executive email list traffic trap and rediscover the growth point of the enterprise. However, I believe you have read a lot about the introduction of private domain traffic.
So I will not talk about this word today, mainly because I want to disassemble the community operation of Happy Cakes through my personal experience (doing an undercover job). And executive email list private domain gameplay, I hope it will be helpful to the owners and operators of physical stores or chain stores. Xingfu Cake was founded in Shenzhen in 2008. It mainly sells baked goods such as cakes and afternoon tea. It is a chain O2O executive email list e-commerce cake brand – that is, they have many stores and provide distribution services. The prices of their products are not expensive, and the crowd is mainly 18 years old.
The 35-year-old crowd is dominated. So what problems did they solve by doing community operations? I think the most important thing is to build a scene-based consumption scene, make executive email list the behavior of buying cakes or bread more frequent, and increase the repurchase rate. Build a scene-based community: with temperature reality generate a sense of connection generate a sense of participation Scenario-based community is the fastest way to solve the problem of user trust. With trust, combined with marketing activities, purchasing behavior executive email list becomes very easy. Well, this is the underlying logic of community selling, so let's take a look at how their community operates? 1. Renewal of the community.