In today's era, if an enterprise expands its market by relying on old methods and old experience, it may die very ugly.
The reason is actually very simple. Everything is changing, but your thinking remains the same. This is not only contrary to the general climate, including the innovative society advocated by the Party Central Committee, but also that the traditional old tricks also show that they are conservative because of their own conservatism. He will be overtaken by the latecomers and suffer a tragic fate. Therefore, in the years to come, how we should plan rationally, properly layout, innovate models, and integrate resources will be particularly important.
Today, many Chinese enterprises, facing the competition of global economic integration, still have deep "grassroots" habits and ways of thinking.
It is said that Chinese enterprises are "grassroots" from management to products, which mainly have two characteristics: one is strong reproductive ability, and the other is weak anti-risk ability. The father leads the son into the business, the master leads the apprentice into the business, the partners become independent one after another, and the distributor turns into a manufacturer.
Although the development of Chinese enterprises in various fields is short-lived, the development of cell fission has made various industries in China "overcrowded". Over the decades, some businesses have grown and many more Latest Mailing Database have disappeared. I remember a business owner in Beijing often said: "An enterprise is always at risk, and it dies accidentally; for more than ten years, seeing some companies around me disappear, many people in the industry have 'boiled' to death."
Is this the fate of most companies?
Due to the characteristics of easy entry and difficult operation in many industries, some companies with strong practical ability have grown rapidly. Nowadays, many enterprises have encountered bottlenecks in development, and are in the stage of "can't go up" and "can't go down". The products are getting better and better, but the efficiency of the enterprise is getting worse and worse. The ratio of investment to income is not as good as one year, and the enterprise lacks sustainable profitability. Due to the pressure of market competition, enterprises that lacked basic precipitation in the past have become more impetuous. Enterprise operations focus too much on vested interests. Product sales rely on promotional activities or price discounts, and products rely on "COPY". Many companies are like "blind man breaking corn". Every time they develop a new product, it is tantamount to denying the previous product. Although the enterprise has developed in constant denial, the enterprise itself cannot form a stable product style and system; when the enterprise reaches a certain scale, the bosses suddenly find that the enterprise's rise is weak.
Due to the rapid growth rate, most enterprises lack basic precipitation. While the enterprises are getting bigger, the bosses gradually "can't play anymore", worrying about the sales of products and difficulties in developing and managing dealers; although many enterprises are very I know my own problems, but I can't find a solution, and I really encounter something that can't be solved with money.
What is something that can't be solved with money? It is the product marketing ability of the enterprise.
It is true that products are the reason for the existence of an enterprise and the foundation of its success. No matter whether the competitive environment of an enterprise is in a growth stage or a mature stage, or even when the market is in recession, there will be a steady stream of new products appearing, but only Finding a way out for the product and successfully entering the market is the foundation of the company's longevity.
During this period of time, the voices and smiles of some bosses have always appeared in my mind. Most of their products disappeared quickly after a year. Before that, they had called ambitious and visited us. It seems that they are sincere and want to cooperate with us very much. In this case, they should follow the rules of the game. Unfortunately, they retreated on the issue of payment. Prepared, and do not want to spend money to ask experts to tailor-made recipes for their own products, they do not want to spend, they think they are saving costs, but they do not expect that huge risks will hit the top of the mountain in the future. They just take it for granted that they want to occupy other people's wisdom and resources for free in the name of asking for advice. Of course, for such a situation, we can only politely decline.
During the interview, I found that many bosses are very superstitious about their products, and always feel that the scientific formula is reliable and they will have a good market.
wrong! In the view of Lange Zhiyang International Marketing Consulting Agency, a good product is of course the prerequisite for a good market, but the key point is that a good product here is a special one: it refers to a product that has been carefully planned by an excellent team and has market persuasion. and lethal good product. The essence of a product that has not been systematically planned is not a good product, because it has no soul, and it cannot have vitality if it belongs to a category that has no selling point, no model, and no service. Not to mention other things, the samples brought by some business owners, I saw that the packaging was dirty, and it was unclear what he wanted to express. At the same time, he was still spitting about the product after the people around him took it. How to be effective is really naive.
Everyone in the market knows that good product packaging speaks for itself. Don't you understand the basic truth? You can open your eyes and look around. The products that sell well in the market and are sought after by the common people, which one is not cooperating with an excellent planning team, which one is not a good product that has been given soul after careful practical planning? If you think that you can occupy the market with the so-called "original taste", then your business is not my curse, it will definitely not last for a year.
In the same way, many bosses may not be reconciled. My product is good, and it should have a certain amount of market share, not too much. As long as it is 1/1000, or even 1/10,000, it is very impressive. How can it be? No market? Yes, their wishful thinking, and their psychological expectations seem to be reasonable, but in my opinion, this is just a pie-in-the-sky idea, and I have to remind you, yes, your product does have a huge market. , tens of millions are not enough or even billions, but the key is that this is only a potential market, and is far from the target market we really need, and a company can't find the target market or find the target market. What's the use of a product that can't impress the target market and guide the target market?
MMOEXP POE2:POE2 still encourages defensive layering
One of the most anticipated and talked-about changes in Path of Exile 2 (POE2) is the introduction of the Dodge Roll — a POE 2 Currency core movement mechanic that fundamentally alters how players interact with enemies, avoid damage, and survive intense encounters. Unlike its predecessor, where positioning and mobility relied heavily on skills like Flame Dash, Leap Slam, or Whirling Blades, POE2 bakes a universal dodge mechanic directly into its core gameplay.
Let’s explore what the dodge roll is, how it works, why it matters, and how it could reshape both casual play and endgame content in POE2.
What Is Dodge Roll in POE2?
In POE2, every character has access to a dedicated dodge roll button. This action allows your character to quickly evade in any direction, giving players a dynamic, reactive tool for avoiding enemy attacks. It has no mana cost, but is tied to a cooldown (which may vary based on gear or class mechanics).
Key Features:
Directional movement — you can roll in any direction relative to your current position.
Invulnerability frames (i-frames) during the roll (based on current development info).
Universally available — no need to socket or link a movement gem.
This is a major departure from POE1’s movement skills, which required gem slots, mana, and support links. The dodge roll in POE2 is always accessible, and that consistency is critical for its function.
Why Dodge Roll Matters
1. Enhanced Skill Expression
The dodge roll introduces a layer of player skill and timing that was less emphasized in POE1. Positioning has always been important, but in POE2, you're not just reacting by moving — you're actively dodging incoming attacks with precision. Well-timed rolls can completely avoid a lethal hit, giving skilled players a tangible advantage.
2. Survivability Without Overstacking Defenses
In the original game, survival often required stacking layers of defense — armor, evasion, block, resistances, etc. POE2 still encourages defensive layering, but the dodge roll gives every character a baseline defensive mechanic. This opens the door for more glass cannon builds or creative archetypes that rely on mobility and reflexes rather than brute-force tanking.
3. Improved Boss Design
With dodge rolling available to all characters, boss encounters in POE2 can feature more telegraphed, skill-based attacks. Players are expected to react and move, not just stand and facetank. This allows developers to create more engaging, fair, and reactive combat that emphasizes dodging over stat checks.
Imagine a massive enemy wind-up — the screen flashes, and you roll through the attack’s hitbox at the perfect moment. That’s not just survival; it’s interaction.
4. No Gem Slot Tax
In POE1, movement skills took up valuable gem slots and often required multiple supports to feel responsive. POE2’s dodge roll eliminates this problem entirely, freeing players to use those slots for damage, utility, or defense, rather than burning resources just to move efficiently. This opens up build diversity, especially for newer players who may not optimize links perfectly.
How It Integrates with Gameplay
Dodge rolling isn’t just about reacting — it’s also about anticipating. Enemies in POE2 have more readable attack patterns and wind-up animations, giving players the opportunity to prepare their roll. The skill floor is low — anyone can press the button — but the skill ceiling is high, especially when paired with other movement skills, terrain awareness, and defensive cooldowns.
Some builds may even enhance or modify dodge behavior through gear or ascendancy passives. For instance, you might see boots that reduce dodge cooldown, or a passive that triggers a roll on taking critical damage. The potential for synergy is vast.
Strategy and Limitations
The dodge roll is not a cure-all. There are tradeoffs:
It likely has a cooldown, meaning poor timing can leave you exposed.
You can’t spam it — POE2 is not turning into an action-brawler or Souls-like.
Stuns, slows, or crowd control can still lock you out of using it at crucial times.
This means the dodge roll should be seen as part of a complete survival toolkit, not a replacement for good defenses or positioning.
Final Thoughts
The introduction of the dodge roll in POE2 is more than just a mechanical upgrade — it's a philosophical shift in how the game treats player agency, responsiveness, and combat flow. It levels the playing field, rewards skillful timing, and opens up new build possibilities without punishing players for not having the right movement gem socketed.
Whether you're a hardcore theorycrafter or a cheap Path of Exile 2 Orbs casual mapper, the dodge roll is poised to become one of the most game-defining features in Path of Exile 2.
So next time you're surrounded by enemies and a boss winds up for a devastating blow — don't panic. Just roll.