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The sales team needs bottom-of-funnel elements, such as price sheets and product specifications. Your customer support team may buy email database have their own needs. Visualizing your content will help you balance each team's needs and schedule. When a business starts building a content library, the focus is usually on lead generation and the first three-quarters of the buyer's journey. Indeed, these days, buyers don't engage (or, often, even identify themselves) until quite late in the buying cycle.
Your content should do all the heavy lifting in the beginning, including attracting unknown leads and converting them to leads, so buy email database that's where you need it the most. No matter where you decide to start — at the top of the funnel or post-purchase — remember that you're actually creating this content for the customers and prospects who will consume it. Keep your reader persona in mind when creating or outsourcing your content. 3. Create this content.