Jun 16, 2022
In General Discussions
If it's a peak then fall (or a valley then rise), make sure the tool makes the right decisions. A sure way to predict the future is to look at the past. Find your best day/week and your worst: did smart auctions follow through and make the right decisions? Did he fall behind and leave the expenses on the table? Did he react too quickly or assume that the good period would last brazil phone number list longer than it did? The answer is not simple to any of these questions. Expect slower creative approval and adjust your automation when a crisis occurs, everyone involved reacts. In the case of coved where the world is affected… well, you brazil phone number list get the point. This means that search engine resources will be strained. You can safely expect a delay in reaction time. Google and bing both have 48-hour ad approval windows, but rarely extend beyond...Instant. In this particular crisis where the support teams are affected, this period may be extended. Yes, this means that your new promotional ad may not go live while the promotion is live. Adjust your brazil phone number list automatic rules for all future creative exchanges. Many advertisers have a policy of pausing persistent ads when launching a new promotional ad set. In times of crisis, wait until you have absolute brazil phone number list confirmation that new listings are live before pausing others. Brand safety and messaging should be front and center understanding and reacting to brand safety is difficult in these tumultuous times. Keep your brand principles and voice in mind and you'll know exactly how to act. If you've planted your "We go where customers go" flag, you'll want to keep doing it. If you have planned to exclude brazil phone number list any controversial content, the answer is also simple.