Jul 28, 2022
In General Discussions
Sam's Premium Club has been around for more than 30 years since its first store opened in Midwest City, Oklahoma, in 1983. Today, Sam's Club has more than 800 stores around the world, providing a high-quality shopping experience for more than 50 million members around the world, and Sam's has become one of the largest membership stores in the world. The fate of Sam and the Chinese market began in 1996. Now 23 years have passed. Sam has opened 24 stores in China and has accumulated phone number list more than 2.2 million members. As the pioneer of the paid membership system in the Chinese market, Sam has become the membership retailer with the largest number of members in the Chinese market. So how did Sam nurture the market and grow paying members to such a sizeable size? 01 Sam's China Market Precipitation Membership System for 23 Years The growth of Sam's Club in the Chinese market has actually gone through a long precipitation process. During this process, Sam slowly took root, and its membership services changed from simple to complex, and then from complex to simple. Sam's membership is divided into two types: one is individual membership and the other is business membership. As the name implies, individual members are individuals who apply for Sam's membership, while business members are commercial organizations or groups that apply for Sam's membership. Become a Sam's Member (i.e. have a Sam's Membership) and enjoy exclusive membership privileges at any Sam's Club store around the world.