Aug 01, 2022
In General Discussions
Optimizing for search intent is also necessary and important for ranking. Search intent means knowing what users are looking for when looking for a specific term. The keyword "San Francisco real estate" can be tricky and has to go through several considerations when ranking it. You might put up content with a variety of real estate for sale in the San Francisco area, thinking people using search terms want to buy, but what about those using keywords to sell? When writing content, there are four ways to describe keyword intent: Informational – when the user is looking for an answer to a question. Navigation – when the user is looking for a specific site. Research – when a user seeks information with the ultimate goal of closing a transaction. Transactional – When the user intends to buy. Understanding these intents and using keywords that fit the Latest Mailing Database purpose is critical to building your website's authority. content length After so much debate, content length has indeed been a significant factor in rankings over time. A Lean Labs report shows that content containing more than 2,000 words ranks higher in Google search results. It also shows that long content gets more links and shares. Technical SEO An important aspect of content optimization is using the right code. This must be followed when making your content available online. Technical aspects of SEO include: Use keywords in page titles Header tags and use of H1, H2 and H3 formats meta description Alt keyword phrases in images Use pattern tags when necessary 6. Use of video content In an article by Mario Peshev, he cites different reasons why video content is very important in 2019. These reasons include text oversaturation, limited information, return on effort, growth in video services, new video upload features and integrations, interactivity, better connectivity and smart TVs. More reasons why video is an important form of content when ranking for SEO include: Video viewing is popular among different groups of people. More people prefer watching videos than reading text. Video influences online buying decisions.