Dove ran the WashToCare campaign to raise awareness about washing your hands to prevent disease. In places where they ran WashToCare videos, they linked to either their WashToCare page or the page for the overhead Take Care, Be Safe campaign. Both pages mention the WashToCare hashtag, and the video uses the slogan “Take Care, Be Safe” to link back to the overall campaign. Editor’s note: Dove linked to pages from its website for this campaign, but we recommend using dedicated landing pages for your pre-roll ads.
Leave out any navigation to other pages and stick to a single CTA.. Get the Home Run with a Solid Landing Page Once a viewer clicks through your ad, your job’s far from over. You have to build a compelling, conversion-focused landing page that’ll get them to do the action you want them to. Need help creating a landing page buy email list that gets results? Give the Unbounce Conversion Intelligence Platform a shot. Think of its Smart Builder, Smart Copy, and Smart Traffic as your all-in-one landing page solution.
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About Josh, Gallant Josh is the SEO Lead at Foundation Marketing where he oversees the creation and execution of search-driven content strategies for B2B brands. He's a self-proclaimed spreadsheet nerd who loves all things SEO, content marketing, and fantasy football (with multiple data-driven titles to his name). » More blog posts by Josh Gallant Take the Builder for a Spin Get an interactive preview of the Unbounce Builder—no signup needed.