This former marketing starring Joe Pulizzi and Robert Rose can be found on iTunes and Stitcher. If you enjoy our show, we'd love for you to rate it or post a review on iTunes. In this week's episode This week, Robert reflects on the nature of choosing and pursuing your true talent. In the news, Google is buying HTC, advertising talent is drying up, and the Mayo Clinic is finding a way to dominate Alexa voice search results. Our rants and raves cover predictive analytics; then we close the show with an example of This Old Marketing full of Fluff. Download this week 's PNR : This former marketing podcast Show the details (00:01): A publicity blast from the past: "I'm a Toys-R-Us kid." (00:30): Robert reflects on this week's theme: Are you talented? (06:55): Welcome to Episode 202: Recorded Live September 25, 2017 (Duration: 1:02:46) (09:48): Special offer for Content Marketing World video on demand - You may have missed the show, but don't miss all the information. Videos from over 100 sessions of Content
Marketing World 2017 will be available for a limited time through our video-on-demand portal. Sign up for access and use coupon code CMIFRIENDS100 to save $100. (10:37): Content Marketing University - Content Marketing University fall registration closes today. Don't miss the industry's premier training and education program. Sign up today and use code FALL100 to save $100 on one year of access. Love content from our sponsor: Ahrefs (11:32) Ahrefs is Illustrator Art Work a powerful SEO toolset that has a lot of amazing tools for content marketers looking to increase their traffic from Google. With Ahrefs tools, you can easily find what people are looking for on Google, so you can create content around the most popular search queries. You can also find out which content got the most shares or got the most backlinks, so you can use it and get the same results. And finally, you can easily research your competitors and find out what content brings them the most traffic from Google.
Here's an exclusive opportunity for PNR podcast listeners: Any listener who tweets using the hashtag ThisOldMarketing between the dates September 30th - October 28th will be entered into a raffle to win an annual Ahrefs account plus a signed copy of the new book from Joe and Robert, Killing the Marketing. One randomly selected entrant will be drawn each week - four winners in total. AHREFS The Quick Hits - Notable News and Trends (2:01 p.m. ): Google sets its sights on iPhone deal with HTC. (Source: The Verge) (10:30 p.m. ): ANA warns of ad industry talent crunch. (Source package: Adweek) Deep Diving - Industry Analysis (34:12): The Mayo Clinic offers first aid assistance on Amazon Alexa. (Source: Becker's Health IT & CIO Review) Love content from our show sponsor: SnapApp (40:40) Today's buying committees are diverse: Millennials are already taking their place among Gen Xers and Baby Boomers at the buying table, making navigating the already complicated buying environment that much harder. , thanks to their different preferences. While this change may seem minor, it has a huge impact on how marketing teams work, how sales teams engage, and how purchasing decisions are ultimately made.